CartelBros: India’s Home for Premium Spirits
Our Story
The story of Cartel is that of four lovers of premium spirits with an entrepreneurial spirit and a
single-minded vision to bring superior, global liquor brands to India.
Coming together, we realised that establishing Cartel would be a matter of filling in the gaps in the market and offering Indian connoisseurs the drink of their choice.
Pushing the envelop further, we at Cartel are on a constant quest to partner with international brands. With our well-honed expertise, we help them set foot in the Indian market and win the favour of the most discerning spirit lover.
And we believe that our passion and innovation, coupled with exceptional business strategies, will continue to take us places. As we continue to grow and understand you better, be sure to expect more from the stables of Cartel.
Meet Our Founders
CartelBros is the brainchild of four liquor specialists whose diverse expertise is exactly what the brand needed!
Manish Sani
Managing Director, Living Liquidz
With 30+ years of experience in the industry, Manish brings in the ability to structure large partnerships and acquisitions like Billion Air Vodka.
Moksh Sani
Managing Director, Living Liquidz
With 20+ years of experience in the liquor industry, Moksh, with his extraordinary vision for the brand, has launched the Living Liquidz app enabling the brand to become the largest liquor delivery platform in India. Moksh also played a vital role in the creation of Mansionz, a high-end luxury retail store.
Jitin Merani
Founder, The Glenwalk
Alongside being one of the founders of Glenwalk, Jitin is also the founder of Drinq, a full-service bartending boutique that boasts the most experienced and highly acclaimed bartending staff in the country.
Rohan Nihalani
Founder, Morgan Beverages.
Rohan has played a pivotal role in the growth of Morgan Beverages and making it a leading importer and distributor of 65 luxurious and premium liquor & beverages.
Towards a luxurious drinking experience
A sip can change your life. At Cartel, we bring you the very best of world-class liquor all under one roof. From importing internationally acclaimed brands to launching new ones, we are driven by our passion for brand building, partnering with like-minded liquor specialists, and commitment to authenticity. For all spirit connoisseurs in India, Cartel is the place to be.
Our Mission
Luxury is about nuance. The subtle flourishes that set you apart. At Cartel, we cater to refinement. To that end, every day at Cartel is an attempt to bring you your heart’s desire, and a sip of excellence.
Our Community
Meet our well-wishers, clients, and partners. Without you, there’s no us. Welcome to the Cartel community – a space for fellow spirit lovers and brand builders.
If you wish to expand your business to India or have an idea for collaboration, contact us.
Coming soon!